HARO or Help a Reporter Out is a highly lauded PR service that provides journalists with opportunities to find sources for stories, while providing sources the opportunity to gain coverage. Sounds great! Yes, it does but it’s a lot of work. Anyone looking to gain wins from HARO will need to comb through hundreds of opportunities a day, then pitch something credible and intriguing to those sources. Finally, the likelihood is your answer will be one of dozens sent to any particular journalist. The result is, it’s tough to get featured and a lot of work. HARO Heroes takes the hassle out of getting mentioned on HARO and does all of the above. You just sit back and we pitch, answer and get published. It’s easy!
